Since
1946
After 75 years of life, De Marchi is today the oldest company in the world specializing in cycling. No other brand has contributed in equal measure to the evolution of cycling apparel, introducing many of the innovations that have changed it forever. It is no coincidence that many of the greatest champions have worn De Marchi cycling clothing.
Since
1946
After 75 years of life, De Marchi is today the oldest company in the world specializing in cycling. No other brand has contributed in equal measure to the evolution of cycling apparel, introducing many of the innovations that have changed it forever. It is no coincidence that many of the greatest champions have worn De Marchi cycling clothing.
1946
Emilio De Marchi, born 1906, an Italian bicycle pioneer, established Maglificio Sportivo De Marchi, a sports knitwear workshop in Conegliano, Italy, with the intent to cater quality apparel to the local sports community and cyclists in particular. By modifying a now archaic, hand-operated knitting machine he was able to produce a special dense knit that helped define the first gold standard in cycling apparel.
1948
On the brink of the civil war, a young Italian Republic was suddenly reunited by a not-so-young Gino Bartali winner the Tour de France. Nicknamed “Ginettaccio” for his explicit temper, Bartali was a good friend with Emilio De Marchi and an early ambassador for De Marchi apparel that he wore several times during his career as a rider for Legnano and his own Bartali team and later as a Directeur Sportif for both Vittadello and Pepsi teams.
